Che Guevara died young, good-looking and for his ideals. With is death in October 1967 he was reborn an icon.
Forget the revolution, Che has become a brand and the brand's image is his face. He represents the outside thinker, anti establishment, anti-war, pro-green, pretty much pro or anti anything. His image can be found everywhere from Hot Topic to Parisian boutiques and is used to sell everything from t-shirts to bubble bath.
My favorite is the 1968 painting attributed to Andy Warhol. Using the same graphic processes used on the acclaimed Marilyn Monroe pieces, this painting was a forgery, created by factory regular Gerard Malanga who was in need of money. When Warhol heard of the fraud, he "authenticated" the fake, providing that all the money from sales went to him. Brilliant.
The original photograph by Alberto Korda
Iconic Pop Image of Che by Jim Fitzpatrick
Che by "Warhol"